Hailey Bieber’s skincare brand, Rhode, has just been acquired by e.l.f. Beauty for up to $1 billion. What does this mean for the next generation of beauty professionals? Read on.

Electrolytes aren’t just for post-workout recovery—discover why they’re transforming the skincare world, and how you can leverage them for dewy, resilient skin.

Learn what AI-driven skin analysis is, why it’s exploding in popularity, and how it’s reshaping client care—and beauty education—at Pristine Beauty Academy.

Learn how red light therapy is transforming skincare, why it matters for beauty professionals, and how Pristine Beauty Academy equips students to lead this high‑tech, results‑driven trend.

Discover how the timeless red manicure is commanding attention in 2025 and what this classic trend reveals about today’s beauty consumer and professional practice.

Discover how the K-Face aesthetic, inspired by Korean beauty standards, is reshaping the global beauty industry and why mastering it is essential for modern beauty professionals.

Explore how Skinimalism 2.0 is transforming the beauty industry and how Pristine Beauty Academy is preparing professionals to thrive in this streamlined, sustainable era.

Explore how the rise of multiracial consumers is reshaping beauty industry standards and why inclusive training is essential for modern beauty professionals.

Discover how Kecia Steelman is transforming Ulta Beauty with a strategic focus on innovation, personalization, and quality, while offering valuable insights for beauty professionals at Pristine Beauty Academy.

Discover the avant-garde yarn makeup trend that’s taken TikTok by storm, merging craft with cosmetic artistry.

At 48, Michelle Monaghan redefines beauty as U Beauty’s first-ever brand ambassador, championing skin health, authenticity, and the power of mature beauty.

Discover how AI and AR are reshaping personalized beauty experiences.

Permanent makeup is transforming beauty routines—learn how this trend can boost confidence and simplify daily life.

Ready to launch your dream career in beauty? Explore the trends shaping skincare, makeup, hair, and nails—and see how Pristine Beauty Academy can help you stay ahead of the curve.

From secrets to everyday self-care, the industry is evolving fast.